Hello.
I personally think that the most important thing in web hosting service is server protection. When I look at the web hosting company I can't find anything about that.
Seems that most of web hosting companies use third party (not custom made) solutions.
On the one of web hosting companies web sites I have found interesting thing
http://simplehelix.com/pages/why-us (SIMPLEHELIX HELIXGUARD™)
That must be custom solution.
Would you trust such kind solutions or rather go for ordinary ones.