Full Article
“Nowadays a company without a Web site is in loser territory-out of touch.” - John C. Dvorak, PC Magazine columnist, June 5, 2006.
1.
Competitive Pressure: Your competition has websites. While this alone may not drive every business decision, knowing what your competition is doing is a healthy part of self-evaluation. Do they know something you don’t? Have they or are they experiencing something you might not yet have realized?
2.
Forever Fresh: A website is the only form of advertising that works for you 24 hours a day, 7 days a week, and doesn’t have peaks and valleys like print advertising. When you buy an ad in a newspaper (or even the yellow pages), there is a cyclical effect. A six-week run in the paper, or a six-month run in the local five-and-dime, all eventually end as the paper becomes stale and people move on with their lives. The website is always fresh, always inviting, and always ready to serve.
3.
Two Words Say Everything: A website is the most in-depth information that you can give the public, usually in a word or two. By promoting your website, on the front door (when you are closed), on your business cards, on the telephone to someone looking for your location, in your radio advertisements, on your yellow pages ad, everywhere - you can essentially “tell” everything about your operation with that simple word: MyBusiness.com
Full Article 
Linear Mode
